Keen Meritdenture

TABLE OF CONTENTS

  • 1. The Scope
  • 2. What Personal Data Do We Have on You
  • 3. No Requirement to Disclose Personal Information
  • 4. What Personal Data We Collect
  • 5. Legal Basis and Reasons for Processing of Personal Data
  • 6. Transfer of Personal Data to Third Party
  • 7. Cookies and Services from Third Parties
  • 8. Retention of Personal Data
  • 9. International Transfers
  • 10. Security of Personal Data
  • 11. Hyperlinks to Third Party Websites
  • 12. Modifications to This Policy
  • 13. Your Rights

Privacy Policy

Last updated: 27.09.2026

We are committed to protecting your personal data and your privacy. This Privacy Policy explains how we collect and store the information you provide through the website Keen Meritdenture (the "Website").

We want you to make informed decisions about how your Personal Data is used and processed. We use various methods to keep you informed and will provide specific details when relevant. We're also happy to address any questions you may have about legal limitations that may apply.

By using our Website, you confirm that you have read and agree to this Privacy Policy. For questions: support@keenmeritdenture.com

1. The Scope

This policy explains what Personal Data the Company collects about natural individuals, how it processes that data, how it shares it with third parties, and how it is secured.

This Policy covers information relating to an identified or identifiable natural person. A person is considered identifiable if they can be directly identified, or if their identity can be determined by combining additional information we hold or can reasonably access.

1.3 For the purposes of this Policy, "processing" refers to any activity involving the use or collection of Personal Data, including its organisation, structuring, and storage.

Our services are intended for general audiences and are not designed for anyone under the age of 18. We do not knowingly collect information from persons under 18, nor do we knowingly allow them to use our services. If we become aware that such information has been collected, we will delete it promptly.

2. What Personal Data Do We Have on You

When you access our services, channels, or website, we collect personal data. In certain instances, we may also request personal data directly from you.

2.2 We also collect your personal data by analysing how our Services and service channels are used, or by receiving your information from our third-party partners.

3. No Requirement to Disclose Personal Information

You are not required to provide us with any personal data. However, withholding it may prevent us from delivering the Services or restrict your access to the website.

4. What Personal Data We Collect

This includes information about your online activity log and traffic data, including:

  • IP address
  • Date of access and time of access
  • Language you used
  • Software crash logs
  • Type of browser used
  • Information regarding the device that you utilised

The information collected is not personal and cannot be used to identify you.

4.3 Personal Data we receive from you: any personal data you voluntarily provide to us when you connect with a third-party online trading platform through us.

4.4 Personal information you share with third-party platforms to facilitate trade includes your full name, address, phone number, and email address.

5. Legal Basis and Reasons for Processing of Personal Data

Your personal data is processed by the company for the purposes described in this section, in accordance with the applicable legal basis.

5.2 The Company may only process Personal Data concerning you where a valid legal basis exists. The legal grounds on which the Company may rely to process your Personal Data are:

  • By submitting personal data through this Website, you consent to its processing for one or more specified purposes, including its transfer to a third-party trading platform.
  • We or a third party may process your data to pursue legitimate interests — such as improving Our Services or defending legal claims.
  • Processing must meet an obligation of law.

For more information on the processing carried out to protect legitimate interests, contact us by email.

5.4 Below is a list of reasons and legal grounds on which we may use the information you provide to us:

Scope

Legal Basis

If you request it, we may collect personal data from you to share with third-party companies in order to facilitate access to digital trading.

You have consented to the processing of your personal data for one or more purposes.

2. To respond to your requests, questions, or concerns
Personal data is required to address any questions you have about the Services.

Processing data is necessary to serve the legitimate interests of the Company or a relevant third party.

Personal data is processed to meet applicable legal, administrative, and judicial obligations.

To ensure compliance with legal obligations, processing is required.

4. To Improve Our Services
We may use personal data to improve Our Services, including crash reports and malfunction data collected in connection with the Services.

Processing is required to serve the legitimate interests of the Company or a third party.

5. To stop fraud and misuse of Our Services.

Processing is required to support the legitimate interests of the Company or a third party.

6. To carry out and manage activities required to deliver Our Services
This includes back-office operations, business development, strategic decision-making, and oversight functions.

Processing data is necessary to serve the legitimate interests of the Company or a third party.

7. To conduct statistical and other analysis
We use a range of analytical methods, including statistical techniques, to inform decisions across different areas of our operations.

Processing this data is necessary to serve the legitimate interests of the Company or a relevant third party.

8. To protect our assets, rights, and interests, and those of third parties
We may process Personal Data to protect our rights, interests, and assets, or those of third parties, in compliance with applicable laws, regulations, agreements, and any associated terms, conditions, or policies.

Processing personal data may be necessary to serve the legitimate interests of the Company or a third party.

6. Transfer of Personal Data to Third Party

The Company may share personal data with third-party service providers, including hosting and storage providers, IP address data handlers, and user experience analytics platforms.

6.2 You may also request that we share specific Personal Data about you with third-party trading platforms. Where you make such a request, we will provide the relevant Personal Data to those platforms accordingly. Your Personal Data shared in this way is governed by each platform's own privacy policy. Note that your Personal Data may be shared with more than one third-party trading platform.

6.3 The Company may share Personal Data with related entities or business partners to enhance and improve the products and services provided to customers.

Where necessary to protect the rights of third parties or related assets, the Company may disclose Personal Data to regulatory, local, or other competent authorities.

We may also share your personal data with potential investors, buyers, or lenders to the Company or any other company within the group in connection with a transaction — including the transfer or sale of company assets, or any merger, restructuring, consolidation, or bankruptcy involving the Company or any other entity within the group.

7. Cookies and Services from Third Parties

We may use third-party services, such as advertising providers and analytics companies, on our website. These third parties may also use cookies or similar tracking technologies.

7.2 Cookies are small text files placed on your device each time you visit the website. They collect information about your preferences and browsing habits to improve your experience, remember your settings, and tailor the products and services most relevant to you. Cookies are also used for statistics and analytics purposes.

Some cookies used on this Website are session cookies — temporary files downloaded to your device that expire when you close your browser. Others are persistent cookies, which remain on your device after your browser is closed. Persistent cookies allow the Website to recognize you as a returning user and help you pick up where you left off.

The type of cookie

Cookies are absolutely necessary

Scope

These cookies are required to access the features you've requested and navigate our website. They enable your device to download and stream data, retrieve the information, products, and services you've asked for, and return to pages you've previously visited.

Additional Information

Cookies collect personal data — such as your username and last login date — to confirm you're logged in. They're automatically deleted when you close your browser (session cookies).

The type of cookie

Functionality Cookies

Scope

Cookies recognize you each time you visit our site and remember your preferences.

Additional Information

These cookies persist until their expiry date and remain active even after the browser is closed.

The type of cookie

Cookies for performance

Scope

We use cookies to collect statistical data and analyze our website's performance.

Additional Information

Cookies store anonymous data that is not linked to any identifiable natural person. Session cookies are removed when you close your browser. Other cookies remain valid indefinitely.

7.4 If cookies are blocked or removed, you'll need to adjust your browser settings. The links below walk you through the process for some of the most widely used browsers:

  • Firefox
  • Microsoft Edge
  • Google Chrome
  • Safari

Please note that disabling certain features may cause some or all Website functions to behave unexpectedly.

Online Tracking Notice: This service does not currently support do-not-track signals.

8. Retention of Personal Data

The Company will retain your personal data for as long as necessary to fulfill the purposes described in this Policy, or for longer periods as permitted by applicable law, regulations, or orders.

8.2 We will share your information with third-party trading platforms for 12 months. If you consent to continued sharing, we will extend this for a further 12 months.

We periodically review the personal data we hold to confirm it is no longer required.

9. International Transfers

Your personal data may be transferred to other countries or to international organizations. The Company takes all necessary steps to protect your personal data and ensure you retain the right to assert your rights and access effective legal recourse.

These protections and safeguards apply to all residents of the EEA (European Economic Area).

  • Transfers to a third country or international organisation that the EU Commission has determined provides an adequate level of protection for personal data, as established under Article 45(3) of Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 (the "GDPR").
  • This transfer is made under a legally binding and enforceable agreement between public entities or authorities in accordance with Article 46(2)(a).
  • This transfer was carried out in accordance with standard contractual clauses adopted by the EU Commission under Article 46(2)(c) of the GDPR.

9.3 The Company can provide details on the security measures used to protect your Personal Data when transferred to third-party countries or international organisations. To request this information, contact us at: support@keenmeritdenture.com

10. Security of Personal Data

We have implemented appropriate organizational and technical measures to protect Personal Data against accidental or unlawful destruction, loss, or modification.

We cannot guarantee that your Personal Data will be kept secure without error, nor can we accept liability for any intangible, incidental, or consequential damages arising from the use or disclosure of Personal Data. This includes, but is not limited to, Personal Data disclosed due to transmission errors, unauthorised third-party access, or other causes beyond our control.

10.3 Where legal or other obligations beyond our control require it, we may be required to disclose your Personal Data to third parties, including public authorities. In such cases, we have no control over how those third parties handle or protect your Personal Data.

10.4 Transmitting personal data over the internet carries inherent security risks. The Company cannot guarantee the security of any personal data you send to Us online.

11. Hyperlinks to Third Party Websites

Our website includes links to third-party sites and applications. These sites and applications are not under the Company's supervision, and we are not responsible for how they collect or process personal data. This Policy does not apply to any actions taken through such sites or applications.

11.2 When visiting any third-party websites or apps, read their privacy policies before accessing or using their services. Exercise caution when sharing any Personal Data with them.

12. Modifications to This Policy

This Policy may be updated at any time. When changes are made, the revised Policy will be posted on our website.

12.2 When significant changes are made to this Policy, we will notify you through appropriate channels and publish an announcement on our website.

Unless explicitly stated otherwise, any amendments to this Policy take effect upon publication of the revised version.

13. Your Rights

You have the right to request that we verify the accuracy of Personal Data collected about you, correct any inaccuracies, and delete any Personal Data we no longer require. You may also restrict the types of processing applied to your personal information.

If you are a resident of the EEA, please refer to this page for details on your rights regarding your Personal Data. To exercise any of these rights, send a written request to the email address below.

13.3 Access rights The Company can verify the accuracy of Personal Data being processed about you. If Personal Data is being processed, you have the right to access it. The Company will provide an electronic copy of your Personal Data and may charge a reasonable fee for additional copies. Where requested, data will be made available in electronic format. The right to access Personal Data must not conflict with the rights and freedoms of others. Where a request would be detrimental to the rights or freedoms of another person, the Company may refuse or limit its response accordingly.

13.4 Right to rectification The Company may correct any inaccurate Personal Data it holds about you. You have the right to request that incomplete Personal Data relating to you be rectified, having regard to the purpose for which it is processed.

13.5 Right to Erasure You may request the erasure of your Personal Data in the following circumstances: (a) the Personal Data are no longer necessary for the purpose for which they were collected or processed; (b) you withdraw consent and no other legal basis for processing exists; (c) you object, on grounds specific to your situation, to the processing of your Personal Data where that processing is based on legitimate interests pursued by Us or by a third party; (e) the Personal Data are unlawfully processed; or (f) erasure is required to comply with a legal obligation of the company. This right does not apply where processing is necessary (a) to fulfill an obligation imposed by European Union law or Member State law; or (b) to establish, exercise, or defend legal rights.

13.6 Processing restrictions If you have concerns about the accuracy of your Personal Data, you may request that the Company restrict its processing. Where a restriction is in place, your Personal Data may only be retained with your consent, to establish, exercise, or defend legal rights, to protect the rights of another individual, or where there is a substantial public interest within the European Union or a Member State.

13.7 Right to data portability Where processing is carried out by automated means and is based on your consent or a contract to which you are a party, you have the right to receive your Personal Data in a structured, commonly used format. You may also request that your Personal Data be transferred directly to another controller, where technically feasible. Exercising this right does not affect your right to erasure, and the transfer of your Personal Data must not infringe the rights or freedoms of others.

13.8 Right to object You have the right at any time to object to any processing of Personal Data concerning you that is based on legitimate interests pursued by the Company or a third party, including profiling based on those interests. Where we can demonstrate compelling legitimate grounds for the processing that override your rights, freedoms, or interests, or where processing is necessary for the establishment, exercise, or defense of legal claims, we may continue to do so. Regarding direct marketing, you have the right at any time to object to the processing of Personal Data concerning you for that purpose.

13.9 Right to Withdraw Consent You may withdraw your consent to our processing of your Personal Data at any time. Withdrawal does not affect the lawfulness of any processing carried out prior to that point. You have the right to lodge a complaint with your relevant supervisory authority. Within the European Union, you may bring a complaint before a supervisory authority established by a Member State to protect individuals' fundamental rights in relation to the processing of Personal Data. Please note that EU and Member State laws may limit the rights described in this section 13.

We will respond to your request under the rights set out in section 13 of this agreement within one month of receipt. Where necessary, this period may be extended by up to two additional months, depending on the complexity and volume of requests received. You will be notified of any extension, along with the reasons for it, within one month of your original request.

Subject to section 13 of the law, information requested under your section 13 rights will be provided free of charge. Where a request is unjustified or excessive — particularly where requests are repeated — we may charge a reasonable fee to cover administrative costs, or we may decline to act.

13.12 If we have doubts about the identity of the person submitting a request, we may ask that individual to provide reasonable verification of their identity.

Please read this Privacy Policy alongside our Term Of Use and Risk Disclosure.

Keen Meritdenture 59-60 Grosvenor Street, Mayfair, London, W1K 3HZ | support@keenmeritdenture.com